NESPRESSO
VERTUO POP+
MINI CAFE
ROLE
LEAD EXPERIENTIAL DESIGNER
CREATIVE DIRECTION SUPPORT
SERVICES
CONCEPT DEVELOPMENT
CONCEPTUAL MOCK-UPS
SPATIAL STORYTELLING
EVENT PLANNING & LOGISTICS
ELEVATING COFFEE CULTURE THROUGH SENSORY HOSPITALITY DESIGN.
PROJECT OVERVIEW
Designed to immerse consumers within the compact coffee ritual of Nespresso's Vertuo Pop+, the product launch translated coffee culture into a premium multi-sensory brand experience— proving that even the smallest footprint can deliver a complete, memorable cafe experience.
OUTCOME
The resulting activation elevated product trial into an elevated hospitality-driven experience set within Santa Monica's Pier's Pacific Park ferris wheel— deepening consumer engagement while reinforcing Nespresso’s authority at the intersection of design and premium coffee culture.
CREATIVE DIRECTION & STRATEGY
The concept explored coffee not simply as a product, but as a ritual of modern luxury and everyday indulgence. Inspired by the atmosphere of contemporary European cafés, the spatial narrative balanced sleek architectural moments with warm tactile details—using cafe styling and campaign inspired materiality to create emotional depth and sensory immersion.
LEADERSHIP & EXECUTION
From concept through production, the project required careful integration of hospitality, operations, guest flow, and experiential storytelling—ensuring the environment functioned simultaneously as a tasting experience, educational platform, and visually elevated social destination.
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AGENCY CREDITS:
Agency | Gradient (New York)
Executive Creative Director | Kyra Taurman
Experiential Creative Directors | Yuhan Wang
Fabrication Director | Paulius Daunoras
Producers | Bree Chenelia & Victoria Smith
Account Director | Michele Provost
Strategy | Mikaela Hensen
Graphic Designer | Nicole Flores