BUMBLE + BUMBLE
ULTA BEAUTY WORLD
ROLE
LEAD EXPERIENTIAL DESIGNER
SERVICES
CONCEPTUAL SKETCHES
SPATIAL STORYTELLING
RENDERINGS
TURNING PRODUCT STORYTELLING INTO A TACTILE, HIGH-ENERGY EXPERIENCE.
PROJECT OVERVIEW
Created for Ulta Beauty World 2026, House of Bumble translated Bumble and Bumble’s High Drama franchise into an immersive, walk-through brand environment centered around texture, movement, and transformation.
OUTCOME
The activation elevated Bumble and Bumble’s presence beyond a traditional trade show installation, positioning the brand as culturally expressive, highly interactive, and deeply connected to experiential beauty storytelling.
CREATIVE DIRECTION & STRATEGY
The concept explored how haircare could move beyond demonstration and become a fully embodied spatial experience. Inspired by the campaigns exaggerated volume and editorial beauty, the environment was designed as a surreal “house” where guests physically stepped inside the energy of the product line.
The experience culminated in a large-scale foam party installation—transforming product benefits into a playful yet visual sensory moment designed for participation, social amplification, and emotional recall.
LEADERSHIP & EXECUTION
The project required balancing theatricality with operational flow within a high-traffic event environment. Spatial zoning, queue movement, guest throughput, and shareable content moments were strategically integrated to maximize both engagement and discoverability across the experience footprint.
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